“We wanted to start with what our customers were most familiar with and show real problems that our customers come in with.” “The recall is really high on our jingle, so we decided not to re-create the wheel,” John Surane, executive vice president of merchandising, marketing and sales at Ace Hardware, told Adweek. OKRP’s approach attempts to use humor to empathize with customers overwhelmed by the home improvement shopping experience while managing to employ the brand’s recognizable jingle twice. Don’t eat paint.” A third ad explores a dad looking for a new mower since its his apathetic teen’s time to take over the lawn, while another features a customer who doesn’t know where to begin. In “Ace is the Place for WD40,” for example, a clueless young man (supposedly a real Ace customer) asks for “that stuff for squeaky hinges, I think it’s called 10w40.” A helpful salesperson shows him where to find WD40, before the ad ends with a riff on the jingle: “Ace is the place with the stuff for squeaky hinges that’s called WD40, not 10w40, which is motor oil that we also sell.” Another spot sees an Ace employee send a woman home with a paint sample so she can see how it looks on her wall, with the jingle referencing Ace Hardware as the place for “a taste before you buy the whole meal,” before adding, “That’s a metaphor.
#Ace hardware juniper s series#
Welcome Midtown Ace Hardware.Ace Hardware’s jingle, “Ace is the place with the helpful hardware folks.” has always played on consumers lack of knowledge when it comes to home improvement, highlighting the brand’s helpful sales people. O’Keefe Reinhard & Paul, who won lead creative duties for the brand last May, launched a new campaign emphasizing this message, with a series of spots concluding with an addendum to the jingle.Įach spot in the campaign beings with the jingle, before exploring a particular problem a customer might need help with. Now when did you ever hear of Home Depot doing something like THAT! In speaking with the owner, he will be working with the various Midtown condominium HOA’s to offer Community Discount nights for specific buildings. Residents of Historic Midtown will enjoy the convenience of this store as well, since they too have to make the same trek to the Home Depot! Hey, get that boost of energy before you start on your next condo project. We can hardly wait to see what they bring in there!Īlso unique to the store is a smoothie bar that will open in the next couple months. Lawn and Garden, not only no problem but the store will have a “First For Midtown” outdoor garden center along the side of the store on 7th Street.
#Ace hardware juniper s full#
It’s a full hardware store, just scaled down. They are all about knowing what their customers want in the store! Zach Stafford, the owner is sure to greet you when you arrive or certainly before you leave! The team is attentive, and if there is something you need and they don’t have it, they will get it in stock. We’ve already been in the store twice for light bulbs and an HVAC filter. That would be on the back side of Viewpoint Midtown and just down the block from the under construction Seventh Midtown. It’s located on the corner of Juniper and 7th Streets. Midtown now has a totally cool, urban hardware store…and you can w-a-l-k to it! A big welcome to The Midtown Ace Hardware Store. Remember no more? Shep’s Midtown Ace Hardware Store What? We don’t have any picture hangers? Or Nails? So, down the elevator you go, into the car, out of the garage, down Peachtree Street, left on Ponce and all the way to Home Depot at Midtown Promenade on Ponce. There you are in your Midtown Atlanta condo, ready to hang that totally awesome painting or art work you just picked up at the Dogwood Art Festival. Selling Intown Atlanta Real Estate | Selling Your Home!.